Marketing for
European Growth
B2B Regional Marketing built with a genuine feel for local markets
Great Marketing doesn't
automatically travel well.
Fieldwerk helps global companies build a strong presence in the UK and Europe, bringing the regional know-how and expertise from years in the field to help you adapt to new markets and connect with local buyers.
Senior support for your growth phase:
First steps
in the region
International brands taking their first steps into Europe, needing a local launch strategy
Expanding to new markets
UK or EU marketing teams expanding across local borders into sub-regions
Established
teams
Companies already set up in-region who want to step up their local presence without hiring a full-time lead
Does one of these describe your team?
Let’s discuss your Marketing priorities and find the right way to support your growth.
Hi, I'm Franzi!
Your Regional
Marketing Partner
My journey started in a small village in Bavaria, took me through London, and brought me to Abu Dhabi. Over the past 15 years, I’ve worked across commerce, international relations, and tech marketing. I bring a mix of strategic perspective and hands-on experience directly from the field, all rooted in strong client and partner relationships and cultural understanding.For over 6 years I've led EMEA Regional Marketing for US and UK growth stage and established tech companies. I launched Fieldwerk to support more global brands in Europe, helping them show up like a local and building trust while staying true to their identity.
You work directly with me. I keep things simple, stay flexible and treat your brand like my own. I’ll lead, advise or roll up my sleeves depending on what you need. You get senior experience, local market knowledge and a personal approach without the full-time overhead.
Why work with me
6+ years leading Marketing across DACH, UK wider Europe and the Middle East
I'm based in Abu Dhabi and work with people all over the map, from the UAE and US to the UK and Asia
Native German, fluent English and a deep understanding of European cultures
I partner with companies of all sizes, from early-stage startups to global enterprises.
How can I support your next step?
Tell me about your growth goals, and we’ll find the best approach.
Brands I've worked with
Global brands I’ve worked with during my in-house Marketing career:
Certinia
Mintel
Everstream Analytics
Salesforce
Infosys
GoCardless
Schaeffler Automotive
PwC
Molson
Coors
SAP
DHL
Danone
Siemens
Energy
Agilyx
Group
Conga
...and more.
Core Services
The full range of support I bring to your growth
Regional Marketing Strategy: A clear plan connecting your message to local buyers
Brand Awareness & Demand Gen: Campaigns designed to get you in front of the right people
Content Localisation: Making your messaging feel natural
Field Marketing: In-person events or high-impact webinars that build credibility and trust
Partner Marketing: Co-Marketing with local partners to open new doors
Market Entry & Launch: Regional launches and campaigns that land properly
Ways to work together
Choose the format that fits your business stage, goals, and capacity
Embedded Regional Marketing Lead
Ongoing Leadership & Support
Ideal for: Companies without boots on the ground or teams needing senior direction to orchestrate regional growth.How it works: I integrate directly into your business to guide regional strategy, direct local marketing initiatives, and support campaign execution, content, and partner activities.
First-Time Market Entry
Fixed-Scope Strategy & Launch
Ideal for: International brands expanding into the UK, DACH, the Nordics, or other European markets.How it works: A tailored project to adapt your brand messaging, build a clear GTM strategy, and run your initial launch campaigns.
On-Demand Sprints
Focused Project Support
Ideal for: Established brands that need senior leadership to fix a specific bottleneck or execute a critical initiative.How it works: High-impact sprints focused on key priorities, whether that is turning around a campaign, running a webinar, or localising your content.
You need a tailored setup?
Let's discuss project scopes or adjust leadership depth based on what your team needs.
A glimpse into my work
20%
Growth in sales opportunities through localised campaigns rolled out across Germany
$2M
Influenced regional revenue through tech partner marketing programmes across Europe and the Middle East
160%
Increase of qualified leads through supporting demand funnel optimisation
Webinars and
in-person events
Local visibility that turns expertise into trust
Finance meets AI Partner Webinar: Made Supply Chain AI land with German decision-makers, co-hosted live.
SAP HQ Fireside Chat: Created the executive story and content for a leadership session at SAP Walldorf.
European Conferences: Managing end-to-end event execution, content, and production across major European industry events.
Enterprise Case Studies: Took DACH and Benelux proof points to build tangible stories.
Ecosystem Partner Stories: Co-created stories with regional partners to amplify joint wins.
Impact Narratives: Turned complex technical work into stories buyers actually understood.
Customer stories
Credibility through real results
Content localisation
Giving international products a local voice
Mintel Store DACH Launch: Led the regional strategy, development, launch marketing and operations for the German ecommerce platform.
DACH Research Campaigns: Built campaigns around what German buyers actually respond to.
Digital & Web Adaptation: Localising core websites and digital assets so they read as natively written, never translated.
Wherever you are in your journey, that’s a good place to start!
Testing European waters, expanding across borders, or backing up a busy team?